Luxury Brand Marketing & Sustainability

Posted on February 12, 2023 by dayat

Positive Luxury? Sustainable Luxury? Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship, producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.

Luxury Brand Marketing & Sustainability

Positive Luxury? Sustainable Luxury?

Perhaps surprisingly luxury brands have often produced goods in a more sustainable way than mass market brands. Luxury brands tend to work with high quality materials and with highly skilled craftsmanship,Guest Posting producing relatively small quantities of their collections and products. However luxury brands also produce high quantities of smaller items and some materials such as furs and luxury leather skins are often produced in an un-sustainable way.

Many wealthy, well educated consumers want to know where their luxury products originate and what materials they are made from. Transparency of supply chain is becoming more and more important as we face the sustainability and environmental issues of today. Luxury brands are becoming increasingly aware of such “positive luxury” sentiment and are looking to communicate their sustainability credentials within their luxury brand marketing.

The WWF Deeper luxury report written in 2006 by Jem Bendell and Anthony Kleanthous highlighted the need for luxury brands to look deeper into their supply chains to make sure that they are ethical through and through and thus deserving of the “sustainable luxury” label.

Luxury brands are becoming very aware of sustainability and many already have supply chain monitoring in place to enhance sustainable luxury. It’s interesting to note the LVMH purchase (approximately 49%) of ethical luxury brand Edun. LVMH’s other luxury brands could benefit from the influence of one of the world’s first ethical luxury fashion brands. Some of Louis Vuitton’s recent fashion advertising and luxury marketing has shown Louis Vuitton as an authentic brand with a valued heritage and trusted craftsmanship.

This year has seen the launch of Diana Verde Nieto online magazine ‘Positive Luxury’. The luxury brands that Diane writes about are fashion and luxury lifestyle brands that are ethical in some respect and are looking to improve the sustainability of their materials and supply chain. As well as sustainable luxury fashion Diane also focuses on luxury organic cosmetics and luxury ethical travel companies such as Nature & Kind and Six Senses. http://belovedmedia.wordpress.com/category/sustainable-luxury/

For a long time now we have been using organic and natural cosmetics with luxury products such as Bioeffect’s serum, Oskia Skincare, Nude Skincare and Cosmetico Fruit from Chile. The world of fashion has been, and still is to some extent, a considerable challenge for those aiming to promote positive luxury and sustainable luxury. But with Christopher Raeburn winning the British Fashion Award 2012 for best emerging menswear designer, upcycling could be the future. Christopher loves the idea of positive luxury and his commitment to sustainable luxury is evident from his championing the use of re-appropriated military fabrics to create garments that are functional, intelligent and meticulously crafted. Ræburn’s collections are highlighted for their intelligent design, high quality and extreme attention to detail.

Since launching Eco-Boudoir, the first sustainable luxury lingerie brand in London Jenny White totally understands the issues that luxury brands face when it comes to sourcing and producing sustainable luxury goods and also how to market luxury products in a positive luxury way. The fashion film Pants Exposed was launched as a viral fashion film to promote the concept of ethical fashion and was also used as a marketing tool to promote sustainable luxury brand Eco-Boudoir. This fashion film was extremely successful as a viral and was shown at London Fashion Week, Toronto Fashion Week and many sustainability events globally. http://www.beloved-media.com/portfolio/fashion-film-london-pants-exposed.php

Luxury brand agency Beloved Media knows how to effectively communicate brand messages around positive luxury and sustainable luxury.

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Hiring A Limo Service

Posted on November 12, 2022 by dayat

You have arranged your occasion. All things are in place and available to go. Transportation is the just thing you haven’t organized. Provided that you recognize employing a limo service, there are a few things you ought to know first.

You have arranged your occasion. All things are in place and available to go. Transportation is the just thing you haven’t organized. Provided that you recognize employing a limo service,Guest Posting there are a few things you ought to know first. Your limo might as well look as fabulous as you do for that exceptional event. A limo can make you look and feel similar to a millionaire and it gives you more room in the auto and a protected ride. When hunting down the right limo service, ask your associates and family parts for proposals. Individuals who have utilized limo services as a part of the past and are quite fulfilled with service are the best equipped type of commercial for the limo service. Your associates and family parts can tell you regarding their limo encounter, and any individual who has ridden in a limo will recollect the interaction. They will invariably have both positive and negative things to tell you concerning the limo. Once you figure what amount of you are eager to spend, you will do some scrutinize.

You should figure if a limo service is protected and authorized. You need to verify your driver is legitimately allowed to head on the way. Your exploration can moreover incorporate the things you are looking for in a limo for example the size, the courtesies, and costs. Some limos go to stereos, bars, a Television, DVD players, movie gaming supports, radios, a sunroof and even a Jacuzzi. The more comforts you ask for, the higher the expense. So scrutinize your choices and certify the best equipped cost for the luxuries you need. When choosing which limo service is right, you additionally prefer to look at the year, make, and model of the limo. You will likewise prefer to check out the limo’s condition. You ought to do every last trace of this before giving over a store. It is Good to ask provided that you could probably see the limo before you settle on an irrevocable determination. When you have chosen what sort of limo you need and what courtesies it ought to emphasize, your following stride is by employing the right driver. An unfavorable driver can demolish your occasion.

You may prefer to ask the limo service provided that they allow smoking in the limo, depending on if they give or permit gathering endorses in the limo, and for a record of their limo governs. When you are putting the last touches on masterminding the right limo service, it is great to discover if the tips are incorporated in the installment. Depending on if not, then you will tip the driver. The measure is optional. Limo services are particularly in vogue. In this way, you will prefer to book your service whenever you would be able to. The sooner you would be able to book the limo, likelier you are to have a positive limo encounter. Your occasion is extraordinary, so picking the right limo service is truly essential. Getting the right limo service requires some investment and inquire about. In the event that you have the chance to do the right inquire about, you will spot the right limo service.

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